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UGG Australia / Summer of UGG

Arnie partnered with Lost Boys on an experiential / social campaign designed to let consumers know there was more to UGG Australia than their eponymous winter boots.

We designed & built a giant wheel of fortune & took it on a tour of UK shopping hubs, with visitors winning prizes that celebrated the spirit of summer spontaneity - from products, to ice creams to overnight getaway adventures.

Selected Highlights:

BRANDING - Glamorgan Brewing Co.
BRANDING - Portobello Brewing Co.
BRANDING - Alexis Bittar
EXPERIENTIAL - Longflint Drinks
EXPERIENTIAL - The Gruffalo
EXPERIENTIAL - Mr Black
EXPERIENTIAL - UGG Australia
VIDEO - Nomad
VIDEO - Bellator MMA

VIDEO - Portobello Parklife
VIDEO - Portobello Houses
VIDEO - Lifeblood
EVENT - DigitasLBi Devotion
EVENT - A Town Called Publicis
EVENT - Nissan
EVENT - Axon
CAMPAIGN - Project Beer
CAMPAIGN - Tuborg

UGG Australia / Summer of UGG

Arnie partnered with Lost Boys on an experiential / social campaign designed to let consumers know there was more to UGG Australia than their eponymous winter boots.

We designed & built a giant wheel of fortune & took it on a tour of UK shopping hubs, with visitors winning prizes that celebrated the spirit of summer spontaneity - from products, to ice creams to overnight getaway adventures.

Selected Highlights:

VIDEO - Lifeblood
BRANDING - Glamorgan Brewing Co.
EXPERIENTIAL - Longflint Drinks
EXPERIENTIAL - The Gruffalo
EVENT - A Town Called Publicis

Arnie
Arnie