Portobello Brewing Co. / Portobello Houses
A lot of craft breweries seem to exist in a fantasy world where everyone is #obsessed with hops.
As brewers, our client Portobello Brewing Co. can get pretty nerdy about beer, but we feel that the audience for their brews are more interested in the pubs, parks and parties where people drink it.
Once it leaves the brewery beer’s for drinking, not overthinking. Instead of going on about the brewing process, hop sourcing or water treatments, Portobello’s comms for 2018 focussed on the people, places and moments where beer comes to life.
To kick things off we filmed a collection of love letters to the pub. They’re called Portobello Houses. Pair with a nice cold glass of whatever the hell you want.
arnie is a creative + production agency