Publicis Media / A Town Called Publicis
Having consolidated five brands under the Publicis Media umbrella, international super agency the Publicis Groupe approached Arnie to concept and produce a launch event for their 1500 UK staff.The brief asked that we celebrate the individual agencies whilst also presenting the new corporate structure to staff in a compelling and easily digestible way.
Our response imagined the group as a small town with each entity represented by a business around the central square. We christened it A Town Called Publicis and assembled an enormous team of designers, set builders, actors, bar staff and producers who helped bring it to life in a warehouse on Brick Lane.
BRANDING - Glamorgan Brewing Co.BRANDING - Portobello Brewing Co.BRANDING - Alexis BittarEXPERIENTIAL - Longflint DrinksEXPERIENTIAL - The GruffaloEXPERIENTIAL - Mr BlackEXPERIENTIAL - UGG AustraliaVIDEO - NomadVIDEO - Bellator MMA
VIDEO - Portobello ParklifeVIDEO - Portobello HousesVIDEO - LifebloodEVENT - DigitasLBi DevotionEVENT - A Town Called PublicisEVENT - NissanEVENT - AxonCAMPAIGN - Project BeerCAMPAIGN - Tuborg