We were approached by DigitasLBi to resurrect their infamous annual Rave, though the lens of a new brand promise to ‘Make It Count’.
With their vast ofﬁces on Brick Lane, an adjacent Truman Brewery space & 1000 guests to play with; we conceived a pagan-inspired bacchanal set in the near future.
Aided by an incredible group of actors and directors from the National Theatre, guests were inducted into the Cult of the Unicorn and bathed in lasers before dancing the night away to music from Swim Deep, Work It & Kode9.
We called it Devotion.
arnie is a creative + production agency