Tuborg / The Tuborg Beat
Looking to move away from festival sponsorship but retain credible brand connections with music we were tasked (via Omnicom Fuse) with ideating Tuborg’s 2017 Global Music Strategy. The result: The Tuborg Beat. A brand groove, created by Major Lazer, which brings together musicians from across the world to create, discover and inspire.
arnie is a creative + production agency