Orion The Draft / A Taste of Japan
Orion is Japan's 4th largest brewery, based on the island of Okinawa. We were approached by their UK distributor to help launch the brand in the UK - working on activation toolkits, packaging design & market positioning.
Our first activation for the brand was at a busy Canary Wharf venue which was one of the first Orion stockists in the UK. We worked with the group's head chef to devise a menu of Izakaya inspired Japanese drinking food which would run alongside their normal offering for two weeks, accompanied by plenty of Orion's delicious beer.
We were able to secure some digital screens to promote the activity within the Canary Wharf estate, so we shot some lovely photography and video, painted a giant mural in the space, threw some parties and ran multiple days of sampling outside Canary Wharf tube station.
Selected Highlights:
Orion The Draft / A Taste of Japan
Orion is Japan's 4th largest brewery, based on the island of Okinawa. We were approached by their UK distributor to help launch the brand in the UK - working on activation toolkits, packaging design & market positioning.
Our first activation for the brand was at a busy Canary Wharf venue which was one of the first Orion stockists in the UK. We worked with the group's head chef to devise a menu of Izakaya inspired Japanese drinking food which would run alongside their normal offering for two weeks, accompanied by plenty of Orion's delicious beer.
We were able to secure some digital screens to promote the activity within the Canary Wharf estate, so we shot some lovely photography and video, painted a giant mural in the space, threw some parties and ran multiple days of sampling outside Canary Wharf tube station.
Selected Highlights: