Portobello Brewing Co. / Carnival 2018
We always have fun with Portobello Brewing Co. at Notting Hill Carnival and this year was no exception. With our usual partner, Gaz’s Rockin’ Blues, taking a well-earned break for the year we decided to go guerilla.
A lot of pubs erect hoardings to protect their buildings from damage during the festivities. Working with existing Portobello accounts we agreed to turn these plywood hoardings into temporary billboards.
Not wanting to go too heavy on the branding at a community event, our approach took inspiration from the fly-posters that line the Carnival parade route each year, advertising raves, after-parties and sound-systems. We designed a suite of posters with discrete Portobello design cues & slogans and took to the streets to get them up.
arnie is a creative + production agency