Autry / Selfridges Retail Install
We were approached by No More Parachutes to execute an install for revived tennis sneaker brand, Autry.
The creative was brilliant, using painted bricks to create pattern along with a bunch of bespoke elements nodding to the brand's history with tennis. Only one problem... the plan called for several tonnes of bricks in a building and space that simply could not sustain that load.
We knocked our heads together with our favourite fabricators and came up with a solution, painstakingly cutting brick slips to a fraction of the weight of a block. Over 1000 cuts later and we were ready to install over night at Selfridges.
Custom branded tennis balls, ratchet straps and printed towels helped complete the look. Game, set and match.
Selected Highlights:
Autry / Selfridges Retail Install
We were approached by No More Parachutes to execute an install for revived tennis sneaker brand, Autry.
The creative was brilliant, using painted bricks to create pattern along with a bunch of bespoke elements nodding to the brand's history with tennis. Only one problem... the plan called for several tonnes of bricks in a building and space that simply could not sustain that load.
We knocked our heads together with our favourite fabricators and came up with a solution, painstakingly cutting brick slips to a fraction of the weight of a block. Over 1000 cuts later and we were ready to install over night at Selfridges.
Custom branded tennis balls, ratchet straps and printed towels helped complete the look. Game, set and match.
Selected Highlights: