Dr. Martens were launching a new statement boot, the Crewson, with easy-going rapper Ayrtn. Our good friends at No More Parachutes came up with some very clever strategy for the campaign & they asked for our help producing the shoot.

Arnie handled location scouting, crew casting, set design, talent management and the full on set production across stills & video.

We think it turned out nicely, and we're big fans of the new Crewsons too.